World Clean Up Day Toolkit for East Africa
Dear Flipflopi friends and partners
Flipflopi are taking the plastic revolution, upstream, to Lake Victoria on World Clean Up day 2020 and we need your help to get the message out there to our Uganda, Kenyan and Tanzanian brothers and sisters.
Included are all the materials you need to help you share the message and make this campaign a success. If there’s something else you need, please email info@theflipflopi.com
Introduction
This World Clean Up day marks 2 years since the The Flipflopi took to the seas to kickstart the #plasticrevolution from Kenya.
With her positive colourful message, she proved that it is possible to change mindsets about plastic pollution, and inspire new solutions to give plastic a valuable second life.
2 years later and whilst great strides have been made to raise awareness of plastic pollution, there are still many hurdles ahead.
The most recent threat from the petroleum industry, using trade negotiations to strike a deal between Kenya and the USA would unpick years of legislative change in Kenya and possibly across the entire continent means that now more than ever, we need to ramp up our concerted efforts across our East African community and make our voices be heard.
That’s why this World Clean Up day we must all join together and show the world we as East Africans are a united front against single-use plastic. Flipflopi is using this day to officially launch its Lake Victoria upstream campaign to turn the region and world’s attention to the importance of the lake, nd change mindsets around plastic pollution.
Across East Africa we must all work together: by raising awareness of the importance of Lake Victoria, sharing our simple message that we will not tolerate plastic pollution, and adding our voices to a petition that call finally for East African governments to take action to ban single use plastic.
Please join Flipflopi in taking the plastic revolution upstream to Lake Victoria and make some noise on world clean up day!
Hashtags: #plasticrevolution #beatpollution #worldcleanupday2020 #beatplasticpollution
Link to change.org petition to ban single use plastic in EA: https://bit.ly/3bjYbYT
