Key Messages
Our key messages
Why we are doing this
PLASTIC POLLUTION is one of the biggest environmental problems we are facing today.
The issue cannot be solved locally, without also being addressed regionally and internationally. For every piece of plastic picked up on a Kenyan beach, the ocean tide brings in five new pieces (n.b. the top five global plastic emitters are from Asia).
Addressing this GLOBAL problem requires LOCAL awareness and engagement.
Whilst the issue of plastic pollution has captured the attention of most of the ‘developed’ countries, in large parts of the developing world awareness of the single-use plastic pollution is nil. It is this audience that will ultimately determine the success of efforts to reduce single-use plastic and its consequences on the environment.
This is about PREVENTION as well as CURE.
We have an opportunity to engage and influence emergent consumer populations in the Indian Ocean region before single-use plastic and a throwaway culture becomes fully embedded – and avoid what has happened in ‘developed’ economies, where they are now trying to reverse engineer consumption habits. If we act quickly, there is an opportunity for a definitive ‘leapfrog moment’.
Flipflopi is about INSPIRING local solutions. to a global problem.
The Flipflopi has shown in East Africa that she can inspire and engage these audiences through her simple, colourful message. She is a recognisable emblem worldwide of the important need for change – she will engage local audiences everywhere she goes.